Boxlunch is celebrating 10 years of fandom freshness and what better way than to create a pop-up bodega. To highlight the milestone, we pitched the idea to deck out an actual bodega space and the client loved the initial presentation. So much so, we were trusted to go all out and push the theme onto other collateral like magazines on a rack and bodega store products.



I was blessed to work with a talented Art Director Lyla. Her moodboards were so inspiring, I was fixated on taking her vision to the next level with an “Arcy” twist. It’s great working with leadership that trust in the skills you bring to the assignment.

 I was the sole designer on this activation project and used the short timeline and small team to my advantage to be free and trust my gut on this one.