Do you like scary movies? To hype up the new Scream 6 movie, the restaurant Chain created a product offering that’s a spin on a fast-food classic— The Stabby Meal. Partnering with Jess Kirman, we brainstormed on fun interactive experiences on the packaging carrier like a crossword puzzle and a game to find the hidden scream faces.

We tasked the talented Ricky Ostendi with illustrating different scenes based on sketches we provided. I fused his illustrations with my design and typography skills and we crushed the brief. The activation experience and packaging were a hit.