Recognizing the iconic status of the Taco Bell Taco 12 Pack, we saw an opportunity to elevate its packaging. Understanding that the 12 Pack is often shared among friends, typically with music, we innovated the packaging for a dual purpose. Leveraging Taco Bell's Feed The Beat Music Program, we transformed the box into an interactive platform. A QR code allowed customers to instantly access music from supported indie bands, adding vibes to the dining experience with tacos and tunes.