To launch Taco Bell’s Mtn Dew Baja Blast Colada Freeze—the ultimate summer drink to stay cool—I led the creative direction for the digital and social campaign that brought its beachy, tropical vibe to life.

I pitched the idea of grounding the visuals in a playful, street-inspired summer aesthetic, which led to incorporating an abstract mural as the backdrop. From there, I designed the wordmark, storyboarded and sketched key compositions, and art directed the photoshoot. To top it off, I co-painted the mural with Ricky Ostendi, adding a personal, handcrafted touch that tied everything together.