One of my fame to claim projects was designing the Live Mas tagline for Taco Bell. Before parting ways with the brand, I was privileged to design a new brand font that aligned with current brand refresh and positioning. This was an adaption of the hand brush style, but refined to work across POP, packaging and other brand assets.



As a system, the typeface worked strongly when paired with a sans serif font like GT America. Looking back, I am grateful for the opportunity to create work with a great brand and team.