Say cheese for Taco Bell’s Cheddar crisps inspired by iconic Taco Bell flavors: Nacho, Mild Sauce and Fire Sauce. These snacks are oven-baked with 100% boldly seasoned real cheese making this a delicious high protein cheese snack that is low-carb, keto friendly and certified gluten-free.

For this project I collaborated with Chase Wood, a wizard designer, to create a dynamic eye-catching packaging system for grocery. 

 Together, we created this packaging system and Art Directed the photoshoot for the Cheddar Crisps.

After this project and successful execution, we were dubbed the “Cheddar Boys”.

Taco Bell Cheddar Crisps - Packaging

Credits:
ECD- Jess Kirkman
Creative Director- Chris Selter
Designer- Arcy Valencia
Designer- Chase Wood

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Taco Bell - Las Vegas OOH