Taco Bell - Baja Blast™ Gelato - Packaging + Shoot

Mountain Dew Baja Blast is a Cult classic for Taco Bell fans everywhere. This citrus-lime flavored treat is a restaurant exclusive sold only at select Taco Bell’s. For this project, the brief was to work on a packaging design that is 50/50 Taco Bell and Mountain Dew. To solve for the brand colors, I proposed the solution to create one gradient that included both brand colors on a white background. 

I also designed for the POP and art directed the social photoshoot.

Credits:
ECD- Jess Kirkman
Creative Director- Chris Selter
ACD- Alice Park
Designer/Art Director- Arcy Valencia
Photography- Renee Bones

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Taco Bell - Packaging