McDonald’s reached out to me for help designing a fun, attention-grabbing, campaign for an internal crew contest that aligned with their WorldWide Convention being held in Barcelona, Spain. The goal was to create excitement and intrigue at the store level to get employees enter a contest to win a trip to attend the Convention.



My concept was to tell the Barcelona and brand story through fun line art illustrations that carried through all promotional touch points. We started the project with a poster design and then built out the campaign to include social media ads, swag and more.